Flying Solo Podcasts

Podcast: What happens when passion takes over

Sat, 12 May 2012 21:05:00 GMT

In this podcast, Tim and Luke interview Hana Tolhoek, the creator of Strom, a high end spirit retailing at $110 per bottle. Hana is a true marketing go-getter.

Hana Tolhoek is building an empire one bottle of premium spirit at a time. Hana is a marketing go-getter, driven by a passion for what she does … and the fact that her parents encouraged her to drink alcohol from a very early age (for medicinal reasons, of course!). A modest budget for marketing her alcoholic beverage hasn’t stopped her from associating with the helicopter fraternity, a world snow-boarding legend, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.

Plus in this episode of the Small Business Big Marketing podcast, Tim and Luke answer a question from Miriam at the Old Hawaii Bakery who asks how she can continue to make money from her beloved business whilst slowly pulling back from the day to day hustle. And, Marketing Professor Mike Ewing explains how the concept of simultaneous media consumption leads to attention fragmentation which eventually impacts on the way we consume marketing messages.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode's topic. Sit back, relax and enjoy! And share your feedback below.

Duration: 45:22 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/alcohol-marketing/

To subscribe to this show in iTunes, please head here.

Podcast: Those 11 forgotten marketing concepts explained

Sat, 5 May 2012 21:05:00 GMT

Tim Reid, after having spoken with thousands of small business owners over the past few years, has identified 11 marketing concepts that many small business owners either never knew about or have forgotten.

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between.

Whilst there are many more, it’s the understanding and implementation of these marketing concepts that will help propel your marketing returns forward in leaps and bound. Listen in, take some notes and then put in to action some of these valuable learnings. It may just change your marketing world forever!

Plus Professor Mike Ewing explains what the difference is between sales and marketing.

Duration: 51:06 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/forgotten-concepts/

To subscribe to this show in iTunes, please head here.

Podcast: How To be innovative in your business

Sat, 28 Apr 2012 21:04:00 GMT

In this mind-opening interview, Phil McKinney, an innovation expert based in Silicon Valley, explains clearly and simply how any small business can introduce and benefit from an innovations culture.

Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book ‘Beyond The Obvious’. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture.

Specifically, in this interview you’ll discover:

A process for coming up with new ideas for your marketing and product / service development
Why brainstorms don’t work
How to become innovative (even if you think you’re not)
Why innovation in small business is so important
The concept behind Phil’s own innovation process called Killer Questions
How to run an innovations session.

Plus Timbo and Luke answer a question about why someone would pay for your face-to-face services when they can access your content online.

Duration: 54:33 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/business-innovation/

To subscribe to this show in iTunes, please head here.

Podcast: LinkedIn’s MD on how to use LinkedIn for business

Sat, 21 Apr 2012 21:04:00 GMT

Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to Luke Moulton and Tim Reid about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile.

many of us receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you’ll know whether to accept them and what to do with them. It’s all about how to use LinkedIn to build your business.

Plus, Tim and Luke discuss strategies for small businesses struggling to keep afloat.

Duration: 48:24 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/linkedin-marketing/

To subscribe to this show in iTunes, please head here.

Podcast: Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator

Tue, 17 Apr 2012 06:04:28 GMT

Tim Reid has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system, business futurist, Director of the Green School in Bali and all round good guy.

Topics tackled include:

Why every small business should have a social conscience and how they can do it.
What’s the future got in store for us small business owners?
What is Wealth Dynamics and how can a small business owner use it to get in the flow, identify our strengths and weaknesses and surround ourselves with great people in order to attract and retain wealth in our business lives.

Duration: 57:29 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/roger-hamilton-wealth-dynamics/

To subscribe to this show in iTunes, please head here.

Podcast: How To get 500 bums on seats. Fast!

Wed, 11 Apr 2012 01:04:06 GMT

If you ever thought of planning a conference, or running any type of event then this interview is a must listen!

Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers he spoke to told him he was making a big mistake. Well, history proves otherwise – Timbo even attended the event which was spectacularly good. In this interview, Glen reveals exactly how he got 500 bums on seats. Fast!

Also, in this episode of the Small Business Big Marketing show:

- Tim and Luke discuss the concept of you are who Google says you are and provide some tips ensuring that only the good stuff appears on page 1!

- Professor Mike Ewing of Monash University sheds light on the 4Ps of Marketing

Duration: 49:25 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/planning-a-conference/

To subscribe to this show in iTunes, please head here.

Podcast: How To Learn Faster

Sun, 1 Apr 2012 21:04:24 GMT

Steve Cunningham is the founder of an online business that provides business book summaries and personal development guides to its members every week. In this interview, Steve talks about how he came up with the idea, how it can help any business owner im

Plus Luke Moulton vents about some professional services’s approach to follow-up. There is also discussion about how to identify a very specific target audience and the importance of emotion in marketing.

Duration: 44:59 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-learn-faster

To subscribe to this show in iTunes, please head here.

Podcast: How to make magazine advertising work

Sat, 24 Mar 2012 20:03:00 GMT

In this interview, you’ll hear how Brent Hutchinson has turned a magazine advertising spend with a 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine.

As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing.

In this podcast, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.

Also in this episode of Small Business Big Marketing Timbo Reid answers a question about how he made the transition from the corporate jungle to starting his own successful small business and he also talks about an email request he received asking him to 'like' someone’s Facebook page.

Duration: 39:46 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-make-magazine-advertising-work/

To subscribe to this show in iTunes, please head here.

Podcast: Flight Centre Founder, Geoff Harris plus much more

Sat, 17 Mar 2012 20:03:00 GMT

In this podcast, hear an insightful interview with Geoff Harris, co-founder and owner of Flight Centre.

Tim Reid (Timbo) and Luke Moulton also:

discuss the big brand marketing efforts (or lack of!) at the Australian Tennis Open
dissect what happened when Timbo’s Twitter account came under some serious fire
share some some tips on how to go about your email marketing
discuss a copywriting tip Timbo’s gleaned for the Steve Job’s biography.

Duration: 56:01 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/68-the-cover-some-serious-marketing-ground-episode/

To subscribe to this show in iTunes, please head here.

Podcast: The ‘cover some serious marketing ground’ episode

Sat, 10 Mar 2012 20:03:00 GMT

In this podcast, Tim Reid and Luke Moulton cover more marketing ground than Michael Schumacher on race day!

Topics discussed include the very giving concept of brand’em acts of kindness, the importance of LinkedIn and how to make your profile more marketable, and the importance of mobile marketing.

Duration: 46:39 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/68-the-cover-some-serious-marketing-ground-episode/

To subscribe to this show in iTunes, please head here.

Podcast: Boardroom to Boardshorts

Sat, 3 Mar 2012 20:03:00 GMT

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards.

Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.

Duration: 52:04 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/67-marketing-adventure-tourism

To subscribe to this show in iTunes, please head here.

Podcast: Imagine being two years ahead of your sales targets!

Sat, 25 Feb 2012 20:02:00 GMT

Matt Bebe started the Mornington Peninsula Brewery 12 months ago and is already two years ahead of his sales targets. What a nice place to be!

But when you see what Matt and his business partners have created, it’s not a huge surprise. More than a brewery and some craft beer brands, they’ve created a real experience – albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington.

Duration: 45:15 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-a-micro-brewery/

To subscribe to this show in iTunes, please head here.

Podcast: Your most pressing marketing questions answered

Mon, 20 Feb 2012 01:02:11 GMT

In this podcast, Tim Reid and Luke Moulton answer some of their listeners most pressing marketing questions.

Here’s what they asked:

I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what’s the etiquette around this?
Is attacking a competitor “head on” in public a good marketing strategy?
What are the five easy steps to ‘polish a turd’? Or are they in fact polishable?
What’s the best way for a visual artist to generate demand?
How would you target market a business to move into a more upmarket field without upsetting current clients?
What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)?
What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments?

Duration: 38:18 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/small-business-marketing-questions

To subscribe to this show in iTunes, please head here.

Podcast: How to use blogging for your business

Wed, 22 Feb 2012 01:02:05 GMT

In this podcast discover how to make blogging a part of your marketing arsenal.

Tim Reid and Luke Moulton talk to Darren Rowse (AKA ProBlogger), one of the world’s most prolific bloggers on well … blogging! Listen in and you’ll discover exactly how to use blogging for your business.

Duration: 52 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/blogging-for-your-business/

To subscribe to this show in iTunes, please head here.

Podcast: How to have a difficult conversation

Mon, 20 Feb 2012 02:02:13 GMT

In this the episode of the Small Business Big Marketing podcast Tim and Luke discover how to have a difficult conversation.

Plus they discuss what makes for a good pitch, share their very early thoughts on Google Plus and talk about Google Grants – $10,000 per month for any charity to spend advertising on Google!.

Duration: 57 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/54-how-to-have-a-difficult-conversation-google-plus-pitching/

To subscribe to this show in iTunes, please head here.

Podcast: Twitter. Your offer. Domain leasing. Starting a small business.

Mon, 20 Feb 2012 02:02:17 GMT

In this episode of the Small Business Big Marketing podcast, Tim Reid and Luke Moulton question the value of Twitter. Can you believe it? Who do they think they are?!

Plus they discuss whether prospects really know what you offer, talk about domain name leasing and share the 10 things they’d consider if they were starting a small business today.

Duration: 47 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/small-business-marketing-podcasttwitter-your-offer-domain-leasing-starting-a-small-business/

To subscribe to this show in iTunes, please head here.

Podcast: What Facebook personal ads have to do with marketing

Fri, 30 Dec 2011 04:12:38 GMT

In the second of a two part series, Tim Reid and Luke Moulton discuss the strategic use of Facebook ads.

In this podcast, Tim and Luke finish their interview with Matt Simpson who tells us how he strategically used Facebook Ads to find his life partner with Facebook personal ads (for part 1 of this interview on strategic use of Facebook ads head here).

They also discuss FAQs and Wikkis, and the importance of having a crystal clear call to action in all your marketing efforts.

Duration: 45 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/what-facebook-personal-ads-have-to-do-with-marketing-tim-reid-luke-moulton/

To subscribe to this show in iTunes, please head here.

Podcast: Strategic use of Facebook ads

Fri, 30 Dec 2011 04:12:57 GMT

In this podcast Tim Reid and Luke Moulton cover some serious marketing ground including email marketing, copywriting and the strategic use of Facebook ads.

The topics covered include how to build an email marketing list, interpreting your website’s statistics using Google Analytics and the importance of copywriting.

Plus Tim Reid talks to Matt Simpson (AKA the Scribe Devil) who not only knows a lot about interactive marketing for business but also used Facebook Ads to find his life partner. The outcome will surprise you.

For part 2 of this interview on what Facebook personal ads have to do with marketing, head here.

Duration: 39 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/strategic-use-of-facebook-ads-matt-simpson-tim-reid-luke-moulton/

To subscribe to this show in iTunes, please head here.

Podcast: Marketing from the inside out

Fri, 28 Oct 2011 20:10:00 GMT

I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live by too.

Here are the key take aways from this podcast.

1. You need to start from the inside out
Who are you, what do you do and who do you serve? Understand the whys.

2. Understand your personality
Don’t forget that your voice affects your brand.

3. Understand your target markets
Remember that you can, serve more than one niche.

4. Define your target market
Demographically, psycho-graphically, financially… and know their pain points.

5. Who is your ideal client?
Who can I serve best with my product or service?

6. Use web technology to support you with your communications

7. Refocus your business based on feedback

8. Small businesses spend more than they invest
Think about setting your business up for the long term. Do you have a long term strategy? Take a holistic approach.

9. Give to gain
Give people great insightful information and a taste of your expertise. This can help to create a sales funnel and keep the costs of lead generation low!

10. Sometimes you need to go back to the drawing board
Different marketing models work for different businesses. You need to find the one that works well for you!

11. We are increasingly more publicly accessible so we need to tell our story
By telling your story in an authentic way, you can build better relationships.

12. Marketing 101
Don’t get new stuff done until you are clear who you are, what you do and who you serve. Then tweak what you have already in your marketing kit bag.

Duration: 33:08 minutes.

Podcast: Insights into social media marketing

Mon, 2 Jan 2012 02:01:43 GMT

Danielle MacInnis chats with Lee Hopkins about how to successfully use social media marketing to leverage small businesses.

Lee Hopkins has been blogging for 15 years and has successfully used social media marketing to leverage his small business.

Key takeaways from my interview are:

1. Start with Twitter. It is easy to get your social media feet wet here.

2. Create a Facebook page it’s a simple thing to do and allows you to enter into conversation with others.

3. Recognise the difference between a Facebook profile and a Facebook Fan Page (for business) Visit Mari Smith for great Fan Page set up tips or my how too video links on my website for more info.

4. Give quality information that is of good value and you will have people coming back for more, Some large corporation use the social media channels as “blast channels”. This is not effective. Be real, be authentic.

5. Spend time listening first. Understand your competitors, observe what people are doing in your world before establishing your own presence.

6. As the owner of the business, you need to tell your story. Only you can speak with passion, authenticity and authority about your business. This helps you to connect with others including potential customers and partners.

7. Make your contact form personalised. Have the names and photos of your staff and give your site some context and build relationships between your staff and potential customers.

8. Play to the strengths of the individual when picking social mediums. There are all different channels to get your messages out there and to brand yourself.

9. You have to make a strategic decision of which social media channel to choose and how often to contribute to this medium.

10. Set your Facebook profile up for business.

Step 1 You need a Fan Page. Step 2. You need to get 25 likes to own your own Fan page. 3. Step Advertise to get likes or promote for a very low cost and Facebook ads are very targeted.

11. Facebook is great for advertising your small business at a very low cost. It gives you pin point targeting around demographics, interests and location information.

12. Traffic Grab is a great education tool from James Schramko

13. Put a ‘How we work with you’ or ‘This is how we do it here’ on your website.

Duration: 37 minutes

To learn more about Lee and his insights into social media and consumer behaviour visit his website at http://leehopkins.com/ or follow him on twitter.