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Kate James, Total Balance

Kate James, Total Balance

Through her business coaching and life coaching, Kate James works with the concepts of mindfulness, creativity and authenticity to help people chan... Read more

Rachel Abdy, Pace Administration

Rachel Abdy, Pace Administration

Pace Administration offers administrative services to micro and self-employed businesses in Adelaide specialising in services for self-employed psy... Read more

Nick Humphries, Akitso Web Design

Nick Humphries, Akitso Web Design

Akitso Web Design is a web design company that sells fully-featured professional websites to small businesses. They make getting a website for your... Read more

Michael Vincent, Sports Partners

Michael Vincent, Sports Partners

Sports Partners is a free, fun site where people can find other people, clubs, or businesses for sports and hobbies. Read more

Bob Jones, an SEO Company

Bob Jones, an SEO Company

'an SEO Company' provides authentic SEO services for small businesses in Australia. Read more

Ben Jones, Hire a Hubby Ringwood

Ben Jones, Hire a Hubby Ringwood

Ben Jones provides property maintenance services within Ringwood, Ringwood North and Warranwood. Read more

Karen Churchill, The Churchill Consultancy

Karen Churchill, The Churchill Consultancy

Karen Churchill helps her clients achieve their goals by communicating as well as possible with the people who matter to them. This can be done by ... Read more

Hazel Theocharous, Assisting U Virtually

Hazel Theocharous, Assisting U Virtually

Hazel Theocharous is a virtual assistant who listens to her clients and then assesses their admin, assists with their admin and answers their admin... Read more

Karen Wickham, That’s Creative!

Karen Wickham, That’s Creative!

That's Creative! provides graphic and website design services to clients right across the world. Currently Ebook Design is their most popular servi... Read more

Karen Curran, Unicorn Graphics

Karen Curran, Unicorn Graphics

With Unicorn Graphics, you get agency quality graphic design solutions at a lower investment with a person who has the ability and knowledge to do ... Read more

Tania Shirgwin, BizEez Virtual Solutions

Tania Shirgwin, BizEez Virtual Solutions

BizEez Virtual Solutions specialises in assisting businesses with their online marketing needs through social media, email marketing and WordPress ... Read more

Alison Taylor, Cloverlea Designs

Alison Taylor, Cloverlea Designs

We are a small online retailer that sells gorgeous babies and children’s bed linen and homewares to Australian mums. Read more

Anish K. Baheti, Concepts Coach

Anish K. Baheti, Concepts Coach

Concept Coach aims to build conceptual clarity for business owners by providing them with simple yet effective coaching on accounting and finance r... Read more

Dane Pymble, Small Business Wizardry

Dane Pymble, Small Business Wizardry

Small Business Wizardry gives small business owners the tools and resources they need to start and grow their business. Read more

Tony Cosentino, The WordPress Guy

Tony Cosentino, The WordPress Guy

Tony Cosentino builds WordPress websites, trains businesses how to manage a WordPress site and provides long term fanatical support for WordPress s... Read more

Daniel Abela, Graphic & Web

Daniel Abela, Graphic & Web

Daniel Abela is a graphic and web designer offering digital and print solutions to clients of all sizes right around Australia. Read more

Maria Pantalone, Infinite Growth

Maria Pantalone, Infinite Growth

Infinite Growth works with individuals and businesses to improve their communication skills so that they can professionally present their products ... Read more

Jan Bell, Bell’s Outsourcing Administration

Jan Bell, Bell’s Outsourcing Administration

Jan Bell is a virtual secretary who does administration and back office work from secretarial to bookkeeping. Read more

Deb Pilgrim

Deb Pilgrim

Deb Pilgrim helps small business owners start, grow and lead their business, so that they can create the life they want. Read more

Donna Garrett-Young, Home Building Made Easy

Donna Garrett-Young, Home Building Made Easy

Donna Garrett-Young has been a passionate renovator and builder for nearly 20 years, and is the author of the book 'Home Building Made Easy - Five ... Read more

Kate James, Total Balance
Rachel Abdy, Pace Administration
Nick Humphries, Akitso Web Design
Michael Vincent, Sports Partners
Bob Jones, an SEO Company
Ben Jones, Hire a Hubby Ringwood
Karen Churchill, The Churchill Consultancy
Hazel Theocharous, Assisting U Virtually
Karen Wickham, That’s Creative!
Karen Curran, Unicorn Graphics
Tania Shirgwin, BizEez Virtual Solutions
Alison Taylor, Cloverlea Designs
Anish K. Baheti, Concepts Coach
Dane Pymble, Small Business Wizardry
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HomeFinancePricing strategy

Finance | Pricing strategy

As a small business owner, deciding how much to charge for your products or services can be a very difficult process.

This section covers many of the issues involved in price setting including how to work out your hourly rate, how to calculate a mark up and how to deal with project scope creep. If your small business provides a service and hourly rates aren’t for you, we also look at alternative pricing strategies.

Need help calculating your hourly rate? Try this hourly rate calculator.


Pricing for wimps: your minimum hourly rate

04 May 12 | Julia Bickerstaff

As a soloist, how do you determine what your hourly rate should be? Use this simple three-step formula to help you work out the minimum you should be charging. Read more

Comments: 6

Are you undervaluing what you offer?

28 Apr 12 | Deborah Jackson

Undervaluing what you offer could be costing you both clients and money. Here’s how to spot the tell-tale signs and start turning things around. Read more

Comments: 3

Pricing strategies: Value-based fees

19 Apr 12 | Michael Neaylon

I’d heard the term ‘value-based pricing’ a few times, but the penny only truly dropped when I read ‘The Consulting Bible,’ by Alan Weiss. Read more

Comments: 8

Pricing for wimps: getting started

28 Mar 12 | Julia Bickerstaff

Pricing is a source of great anguish. And as with many things that cause us anxiety, many soloists choose to deal with the issue by ignoring it. Read more

Comments: 18

Try Flying Solo's hourly rate calculator

05 Mar 12

Whether you quote by the hour, or charge a fixed fee for a specific project, this hourly rate calculator will help ensure you stay in the black. Happy billing! Try it now. Read more

Buyer beware: underhand pricing strategies

08 Feb 12 | Heather Smith

After I recovered from the shock of the quote for some minor orthodontic work, I realised my orthodontist had used some very savvy pricing strategies on me, some of them not very ethical. Read more

Comments: 11

Pricing strategy: Setting your price

02 Dec 11 | Monique Bock

Determining your pricing strategy is a critically important issue for a business owner. Here are some of the factors that you should consider when determining how much to charge. Read more

Comments: 0

Pricing pressure: How to get out of the ‘rate-race’

22 Oct 11 | Robert Moorman

It strikes me there is a race to the bottom when it comes to pricing lately. Here’s what not to do when you feel you are under pricing pressure. Read more

Comments: 2

Consumer protection law: an introduction

09 Sep 11 | Russell Dymond

As a business owner, it's incredibly important that you understand the legal rights of your customers, and your obligations to them. Here is a helpful introduction to consumer protection law. Read more

Comments: 1

Pricing services: Stuck in a timeflow trap?

17 Aug 11 | Sara Howard

From a cashflow point of view, I find running a service-based business a doddle. I can pay myself a regular salary, and my biggest overhead is my MacBook. But the challenge is working out a strategy for pricing services. Read more

Comments: 7

Pricing strategies: How to price your services

28 Jul 11 | Michael Neaylon

I’ve made plenty of mistakes when it comes to my pricing strategies for my services, and my clients report the same challenges. It’s one of the biggest issues faced by soloist service providers. Read more

Comments: 13

Small business valuations: What is the value of your business?

15 Jun 11 | Alan Hargreaves

People tend to focus on valuations only when they are ready to exit their business. But what if you put it front and centre when you come in the door? Read more

Comments: 0

Contra deals: Business deals without money

18 Aug 09 | Heather Smith

Sometimes in business you help people out for free. Your five minutes may save them hours of grunt work. There’s no point raising an invoice, but can you be rewarded for contra deals in other ways? Read more

Comments: 12

Understanding resale price maintenance (RPM)

05 Feb 09 | Michael Terceiro

If you’re involved in the wholesaling of goods to retail outlets, you need to know about resale price maintenance. Here’s how to ensure you don’t fall foul of the RPM prohibition. Read more

Comments: 4

False economy: Beware the lure of the quickie

06 Oct 08 | Peter Crocker

So your customer rings and says, “I need something fast, cheap and cheerful, nothing fancy. Could you have a quick look?” Don’t believe it. This is false economy and the result can be less than satisfying for all involved. Read more

Comments: 36

Business quoting: 10 secret line items revealed

15 Sep 08 | Peter Crocker

The world of big business is renowned for mysterious fees and charges. But here amongst small business, the use of hidden line items is running rampant! Here's an exposé of the black art of business quoting. Read more

Comments: 26

How to price right for maximum profit

09 Jul 08 | Sue Hirst

There are a variety of methods for determining the price of your goods and services. To ensure you price right for maximum profit, let’s look at some of the merits and pifalls of different pricing strategies. Read more

Comments: 6

Is a ballpark too much to ask?

12 Jun 08 | Noel Ranger

Whilst in the market for a new Thingy, I struggled to get a straight answer about cost. I mean, how hard can it be to make a rough guess? Very, it turns out. Read more

Comments: 13

Pricing strategies: Deciding on price setting

09 Oct 07 | Robyn Haydon

Price setting is tricky for new soloists to master. Do you charge on a project, daily or hourly basis? Do you base your pricing startegies on what others charge, what you’d like to earn or what you think the market and/or prospect will bear? Read more

Comments: 16

Billing clients in six minute increments

16 Jul 07 | Peter Crocker

Being a soloist, there are many factors to consider when billing clients. How do you work out how much to charge your clients? Read more

Comments: 45

How to work out your hourly rate

19 Dec 06 | Megan Hills

If you intend to charge using an hourly rate, it helps to know how much you are worth. Only then can you quote accurately and build a successful business that you can enjoy. Read more

Comments: 2

A pricing strategy solution for small business owners

05 Feb 06 | Jess Tyler

Open-ended service contracts can leave clients feeling somewhat uneasy. How can they judge if they are getting value for money or that the price is reasonable? So it's essential for small business owners to have an effective pricing strategy. Read more

Comments: 1

How to deal with project scope creep

11 Oct 05 | Megan Tough

Those of us trying to move away from charging an hourly rate can suffer when clients expect more than initially agreed. So how can you avoid project scope creep? Read more

Comments: 11

Pricing strategies: How to calculate a mark up

23 Aug 05 | Kathryn Williams

Our earlier article gave an overview of the mark up principle. Now let's take a look at mark ups in action and how to calculate a mark up. Read more

Comments: 2

Pricing strategies: The lowdown on mark ups

17 Aug 05 | Kathryn Williams

Understanding mark ups is one of the pricing strategies you will need to understand as a soloist. The points below may provide a useful checklist. Read more

Comments: 5

Pricing strategies: Hourly rates? No thanks!

07 Jul 05 | Megan Tough

Most independent professionals use hourly rates as a pricing strategy. Yet charging for your services this way can lead to mediocre business success. Read more

Comments: 21

 

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