Member Spotlight
We are a small online retailer that sells gorgeous babies and children’s bed linen and homewares to Australian mums. Read more
| Marketplace |
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What say you?
Do you take on friends/family as customers?
14% - Sure! The more the merrier.
57% - Sometimes, but tread with caution
28% - No, best to avoid wherever possible
Marketing | Online marketing
The Internet has fundamentally changed how people search for and hear about goods and services. In this section
you’ll find online marketing tips to help you take advantage of this ever changing opportunity.
A good place to start is Yaro Starak’s
eight part series which covers internet
marketing as a business growth strategy, creating an
effective business website, using email
autoresponders, pay-per-click
advertising, search
engine optimisation (SEO), using SEO
keyword phrases, blogging for
business and breaking
down technical skills barriers. You’ll also find online marketing tips on boosting website traffic
and increasing your
online sales.
A brilliant tool to assess your online marketing
24 Mar 12Danielle MacInnisTo improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how effective you’re being at each stage. Read more
Comments: 2The lowdown on online deal sites
22 Mar 12Jo UcukaloIf your competitors are clocking up sales by offering bargains on the online deal sites, you’ve probably wondered whether your own business should deal itself in. Read more
Comments: 6Does your online marketing need a push?
20 Feb 12We've around 200 online marketing specialists in our Member directory, ready and waiting to help grow your business. Read more about them and check out their profiles. Read more
Is your free offer irresistible?
28 Jan 12Deb PilgrimSo you want to capture people’s details when they land on your website. Should you give them a free offer in return? And how can you best position it to entice people to subscribe? Read more
Comments: 4Video: How to create and use lead magnets
31 Oct 11Robert GerrishIt's one thing to get traffic to your website, it's another to get visitors to begin an ongoing dialogue with you. In this video, Dale Beaumont tells you how it's done. Read more
Using pull marketing online
04 Aug 11Danielle MacInnisTo really leverage your website, you need to make it the hub of your marketing system, and to ensure that your marketing activities are pulling people to your site. Here we discuss how to successfully use pull marketing. Read more
Comments: 2Online daily deals: A case study
29 Jun 11Jo MacdermottAre online daily deals marketing genius or marketing madness? Learn how things turned out for one Melbourne-based hair salon. Read more
Comments: 23Marketing your business online
25 Apr 11Danielle MacInnisAssuming you have a website, you can be open for business 24/7 – but you’ll need to market your site if it’s going to be successful. These six tips for marketing your business online will help. Read more
Comments: 9Potential drawbacks of affiliate marketing
07 Apr 11Steve FordMy last article provided a compelling case for using affiliate marketing, however with unscrupulous types abounding online, there are some dodgy practices to look out for. I’ll explain what they are. Read more
Comments: 3Five tips for effective online advertisements
10 Mar 11 | AdvertorialWith a fresh lot of direct ad space available on Flying Solo, now seemed like a good time to explain what, in our experience, makes for an effective ad campaign. Read more
Comments: 11How to build a profitable online business
05 Mar 11Tim Reid and Luke MoultonTim Reid and Luke Moulton chat to Guro Bob (Robert Somerville) about online marketing. Read more
Comments: 12Digital is seriously devaluing your industry. Now what?
15 Feb 11Peter CrockerYou can embrace it or you can ignore it, but you can’t deny it. The mushrooming global online marketplace is disrupting the value proposition of every industry, including yours. Read more
Comments: 26Online lead generation: Turning website visitors into leads
11 Feb 11Aidan McCarthyWhy are some websites successful with online lead generation and thrive on pay-per-click (PPC) traffic like AdWords while others get poor results from the same traffic? Read more
Comments: 7Six benefits of affiliate marketing
02 Feb 11Steve FordWhen administered and managed correctly, affiliate marketing can be a powerful online marketing strategy. Here are a few benefits of affiliate marketing. Read more
Comments: 6Podcast: Marketing must do's to get your business found online
29 Jan 11Tim Reid and Luke MoultonPete Williams and Dave Jenyns talk to Tim Reid and Luke Moulton about how they go about getting their businesses found in the quagmire that is the internet. Read more
Comments: 7Online marketing ideas: Leveraging your online marketing
29 Oct 10Michael SharkeyAs someone who makes a living building online businesses, I have a strong bias towards online marketing. It’s the best channel to promote your business, but of course it’s not the only channel. Read more
Comments: 16Podcast: How to promote a bricks & mortar business online
02 Oct 10Tim Reid and Luke MoultonWant to learn more about online marketing? Hear how entrepreneur, Dave Jenyns, has taken a bricks and mortar retail business into the online world. Read more
Comments: 2Generating leads through your website visitors
06 Sep 10David LawrenceUnderstanding the role your website plays in your business can help convert visitors into leads and sales, just by highlighting contact details appropriately. Read on to find out more about generating leads through your website visitors. Read more
Comments: 11Low cost online marketing tools
31 May 10Jo MacdermottIf you love promoting your business on the cheap, these three low-cost online marketing tools deserve pride of place in your marketing plan. Read more
Comments: 4Word of mouth marketing
15 Oct 09Mark MooreAre you just a soloist or are you an exceptional soloist? Your customers know the answer to this question, and they discuss it amongst themselves and even with strangers. Here we discuss word of mouth marketing. Read more
Comments: 6Doing business on the Internet
17 May 09Tristan BoydPeople you have never met face to face or even spoken to can become your best customers or suppliers. So how does it happen, and where can you find them? This article looks at doing business on the Internet. Read more
Comments: 5Online marketing tips for local businesses
29 Mar 09Melissa NorfolkOften I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet. Read more
Comments: 12Get serious about online marketing strategies
12 May 08Peter CrockerIn the 2008 Understanding Micro Business survey, you told us online marketing strategies such as websites and social networking were among the top ways to find new clients. Yet only 53% of us soloists have a website we’re happy with. Read more
Comments: 16Creating a lead generating website
11 Nov 07Louise GorrieCreating a website whose sole ambition is to generate leads can be a very profitable exercise. A lead generating website provides valuable tools or resources for your potential clients, in the hope that they will then share information with you. Read more
Comments: 8Using affiliate marketing to generate leads
13 Sep 07Louise GorrieOne of the big hurdles for solo businesses is generating leads. How would you like people you’ve never met promoting your business online round the clock and you only have to pay them when you make a sale? Welcome to the world of affiliate marketing. Read more
Comments: 11Why the online brochure is not dead
20 May 07Peter CrockerAt the risk of suffering the wrath of website developers and online marketing consultants the world over, I’m going to go out on a limb and say “There is nothing wrong with a simple static online brochure website!” Read more
Comments: 14How to boost website traffic and sales
15 Mar 07Melissa NorfolkThe first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site. Read more
Comments: 21How to make visitors stay on your website
05 Dec 06Melissa NorfolkThe problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away. Read more
Comments: 12Online scams: Are you in danger of being dot conned?
01 Aug 06Scott HandsakerAs a solo business owner, you can’t walk over to the next cubicle and ask your colleague what they think of the email you just received. So how do you make sure you don’t fall for online scams? Read more
Comments: 7Seven tips to multiply your online sales
04 Jul 06Melissa NorfolkWhen putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering. Read more
Comments: 2Internet marketing: Breaking down technical skills barriers
18 Jun 06Yaro StarakIn our Internet marketing series, we talk about how a website, a blog, autoresponders and pay per click advertising can help your business. If online marketing excites you, but you are nervous about your technical skills, you do have options. Read more
Comments: 0Getting website traffic
28 Feb 06Sue CurrieYou may know how to look for a business via a search engine, but do you understand how to generate your own flow of website visitors and encourage them to visit again and again? Read more
Comments: 2Internet marketing: Creating an effective business website
12 Feb 06Yaro StarakAn effective business website lets you communicate with prospects to a degree that no print publication can match. Why have a static brochure website when you could be using Internet marketing to your advantage? Read more
Comments: 10Internet marketing: Its use as a business growth strategy
29 Jan 06Yaro StarakHow can Internet marketing be incorporated into your solo business growth strategy? This article is the first in a seven part series outlining the process of establishing a website that sells and how to build a client base using just online marketing. Read more
Comments: 12Getting targeted web traffic
06 Dec 05Sue CurrieSo your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic to your site. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
