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| Marketplace |
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What say you?
Do you take on friends/family as customers?
14% - Sure! The more the merrier.
57% - Sometimes, but tread with caution
28% - No, best to avoid wherever possible
Marketing | Public relations, PR
Implementing a public relations strategy (or PR strategy) is a great way of generating free publicity for your small
business, although it needs be done well to be a success.
Here we cover some of the many different ways of generating free publicity including through the use of media interviews, media releases and article
writing. We also provide tips on compiling a communications
toolkit so you are always ready to respond to any public relations queries.
Media pitch writing tips
09 May 12Katie McMurrayReady to start contacting media so you can harness the power of PR? Here’s how to write perfect pitches that will get a busy journo’s attention. Read more
Comments: 3How to get your expert opinions flowing
05 Apr 12Katie McMurrayOnly those adept at answering questions are of interest to the media. Do you know your opinions and can you articulate them clearly? A great way to improve is by interviewing yourself. Read more
Comments: 4Media campaign mistakes: what not to do
30 Mar 12Jill ChiversMany soloists would kill for a story on radio, television, a newspaper or magazine, but before you start your DIY PR campaign, read about what doesn’t work. Read more
Comments: 4So you think you’re a subject matter expert?
06 Jan 12Katie McMurrayBeing quoted as a subject matter expert in the media can give you and your business enormous PR leverage. But what does it take to convince a journo of your expertise? Read more
Comments: 3Celebrity as testimonial
04 Oct 11Sam LeaderI’ve been pondering how these days, many people equate media exposure with credibility. So if you’ve been on telly, you must be good, is that right? Read more
Comments: 30Get noticed by journalists
01 Jan 11Robert GerrishFree publicity is priceless, but it can be hard to get a journalist's attention. In this video, Robert talks to Flying Solo contributor Philippa Lowe and discovers just how to get noticed. Read more
Comments: 6Local community sponsorship: Think locally before donating
17 Nov 10Trevor WeedingOften when a small business opens, local community organisations look to them for donations. They all have worthwhile aims, so how do you choose which to give local community sponsorship to? Read more
Comments: 4Will public relations (PR) make me money?
10 Nov 10Philippa LowePublic relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth. Read more
Comments: 6Turning media coverage into sales
06 Oct 10Philippa LoweCongratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales. Read more
Comments: 3PR Tips: Make an event of it
01 Sep 10Philippa LoweAttending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business. Read more
Comments: 3Podcast: How to generate free publicity
14 Aug 10Tim Reid and Luke MoultonFree publicity? Bring it on! Tim Reid & Luke Mouton's entertaining and insightful podcast shows you how to get the word out... for free. Read more
Comments: 7Publicity tips: Building PR momentum
23 Jul 10Philippa LoweJust a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity and into the spotlight. Read on for some more publicity tips. Read more
Comments: 8Preparing the perfect media pitch
11 Jun 10Philippa LoweYou’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch. Read more
Comments: 3Publicity campaigns: Publicity is all about them
30 Apr 10Philippa LoweWhen it comes to securing publicity, any attention you receive is not actually about you. In this article, let's look at the essential steps to generating some valuable publicity through publicity campaigns. Read more
Comments: 2Getting invited to speak at business conferences
14 Apr 10Peter ChalySpeaking at conferences establishes you as an authority in your field and provides great networking opportunities. But how do you land those highly sought gigs speaking at business conferences in the first place? Read more
Comments: 8Generate publicity: Generating your own news
09 Mar 10Philippa LoweMedia releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I’ll show you how. Read more
Comments: 7Four successful DIY PR tips
10 Dec 09Philippa LoweIf you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that," it’s time to start generating your own publicity. Here are some DIY PR tips to help you get started. Read more
Comments: 6Publicity stunts: Doing a Richard Branson
25 Aug 09Yesim NicholsonWhen was the last time you did something out of the ordinary and pulled a publicity stunt to market your business? If you’ve never ventured beyond your beautifully designed website and informative e-newsletter, it’s time to do a “Richard Branson”. Read more
Comments: 11Video: How to get media attention
15 Jul 09Robert GerrishIn this video I talk to journalist, author, entrepreneur & Flying Solo LIVE! presenter Valerie Khoo. A must-view if you want to know what a journo really looks for and get some great tips to spread your message in the media. Read more
Comments: 8Article marketing: How to publicise articles
12 Jul 09Lucinda LionsEvery article you write can boost your profile and generate leads, provided that customers know you’ve written them. Read on to learn seven methods of article marketing to more effectively publicise your articles. Read more
Comments: 8Seven winning article writing tips
31 May 09Lucinda LionsRecently, I wrote about how article marketing gives you free publicity. Here are some practical article writing tips to help you write an article that your clients and prospects will love! Read more
Comments: 15Tips for getting media coverage
02 Feb 09Robert GerrishAt Flying Solo, we get some valuable media coverage. Not only is this great for our brand, it makes us smile a lot! Here are some tips from our approach to the media that may help you with yours. Read more
Comments: 11Advice for entering small business awards
01 Feb 09Robyn HaydonA business award is a publicity bonanza for the lucky winners, with many reaping huge benefits such as cash injections, interest from potential business partners and more customers. So how do you go about getting on a small business awards shortlist? Read more
Comments: 6Free publicity or paid advertising?
06 Jan 09Johanna Baker-DowdellIt’s not always easy to recognise the difference between free publicity and paid advertising. Here's how you can and how each can help your business. Read more
Comments: 7Six ways to get media coverage
02 Dec 08Ellen GrayAlthough there are no guarantees for getting media coverage, here are some simple tactics that will improve your chances. Read more
Comments: 10How to raise your profile using a case study
19 Aug 08Karen MorrisA well constructed case study has all the elements necessary to get your marketing message across and establish the trust needed to build good business relationships. Here’s how to create a case study to help you win business and raise your profile. Read more
Comments: 65 ways to gain small business PR for free
05 Aug 08Johanna Baker-DowdellMarketing your solo business can be tough when you have little spare cash. Here are some tips to gain great small business PR, with no outlay - other than your time, Internet connection, office stationery and business cards. Read more
Comments: 17Successful media interviews
24 Feb 08Sue CurrieSuccessful media interviews are a great way to promote your business. But if you’re unfamiliar with being interviewed, you may get daunted by the prospect. Rather than saying no to the opportunity, there are ways you can eliminate unnecessary fears. Read more
Comments: 3Why publicity wins you business
21 Oct 07Sue CurrieWord of mouth is a very powerful public relations weapon and one of the best ways of generating it is through publicity. Although publicity can be very valuable, it is often overlooked as a true means of creating interest in a product or service. Read more
Comments: 5How to write a media release
12 Aug 07Sue CurriePublicity is supposedly seven times more effective than advertising, and it is free if you do it yourself! Learn how to write a media release to capture the attention of journalists, and you can cash in on the free editorial coverage. Read more
Comments: 3How to write articles that generate free publicity
18 Feb 07Sue CurrieWriting articles and submitting them to the media is an excellent way to get free publicity. Any time you have something published it creates awareness and enhances your credibility. So how do you go about it? Read more
Comments: 2Gain media exposure - develop an online profile
03 Dec 06Sue CurrieAn online profile is the ideal way to improve media exposure and that of your brand. By creating a dedicated 'media room' you will maximise your chances of getting noticed. Read more
Comments: 4Public relations strategy: Getting action through attraction
16 May 06Richard WoodwardIf your approach to developing new business is based only on identifying and approaching prospects, you might need to think about a different public relations strategy so you don't miss out on attracting business to you. Read more
Comments: 0Getting media coverage: 10 tips
23 Apr 06Sue CurrieYou don't need a huge PR budget to enjoy media exposure. Follow these 10 tips to increase your chances of nabbing the attention of editors and journalists. Read more
Comments: 2How to create a successful media campaign
28 Mar 06Jess TylerEvery day publications of all description need words to fill their pages. Someone has to provide those words, it might as well be you! When seeking to get your story into print, a successful media campaign can really make a difference. Read more
Comments: 3Small business tools: Compiling a Communications Toolkit
18 Dec 05Jess TylerOne of the most quick and easy small business tools is a 'Communications Toolkit’ – a repository of words, images and ideas that’s always ready with your best openers, lines, written examples and pictures of your work. Read more
Comments: 4Why consider sending a media release?
14 Nov 05Sue CurrieIf you want your business to stand out from the crowd, a media release may just be the answer. Not only can you enjoy free publicity, you'll also get added recognition. Read more
Comments: 5How to use Personal PR and get noticed
10 Oct 05Sue CurrieWhen it comes to meeting potential clients, you never get a second chance to make a first impression. Effective personal PR holds the secret. Read more
Comments: 2The soloist's guide to public relations
14 Aug 05Karen MorathHaving control over how you're seen by your public is one of the joys of soloism. So are you using public relations to get your message out there? Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
